to commonly asked questions.

Do I need SEO?

Do I need SEO?

This is SEO.  Not domain registration.  This is an add-on service that someone sold you.  By the looks of this, it looks to be completely unnessasary.  SEO is search engine optimization.  Personally I view SEO as complete snake oil.  It’s an attempt to raise your Google ranking by adding keywords or tags to a website and other methods in hopes that your search results will be higher.  Google has told us what they look at when ranking pages. 

 Among their criteria is the frequency at which a page is updated.  The number of other websites that link to you.  In other words, if other people think your site is worthy of placing a link to you on their own page, then google ups your credibility a little as well.  Google sees all.  I strongly suggest you have a conversation with this company and find out what services they are performing for you in return for your money.

Great article here:

Here’s more info directly from Google itself.

By the way, if Google senses that a website is trying to game their system (for instance, adding keywords like “Brittany Spears naked” inside the metadata of one’s site in hopes of getting more search results, google will blacklist you.  And if Google blacklists you, you are invisible.  

I do want to say there are some benefits to SEO but those benefits usually come when the person or company in charge of building and managing the day to day content of your website (your web designer) works on your content.  Arguments can be made on both sides but in the end it comes down to this:

1.  If you’ve ben using a SEO service have you seen a benefit?
2.  Does the benefit you’ve seen justify the cost of paying for that service?
3.  What is the purpose of your website?  Are you a small business functioning mainly on word of mouth or do you rely 100% on how people find you on the web?

Ultimately, in Google’s eyes, nothing beats hard work when it comes to ranking a website.  If your website just sits there and is never updated or content never added, your rankings aren’t moving up.  But if you blog, add content, stay active on social media, your rankings will improve.  

I suggest looking at Google’s free service called Google analytics.  It’s a couple of lines of code you put into your website that will give you a wealth of information like:

How did people find me?
How long did they stay?
What links did they click on?
Which of my pages are most popular?
What page on my site lead them to another page on my website?

These are all very good pieces of information in determining how to design and edit your page to best take advantage of visitors.  
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